●Task?Conducting a survey
This section consists of a series of activities which provide you opportunities to learn and practise your language skills of listening, reading speaking and writing. Your ability to analyze problems is supposed to be improved. The Task section is divided into three steps, each of which is preceded by a skills building activity. By going through the three steps, you will learn how to design a questionnaire, how to conduct an interview, how to analyze statistics and how to write a report which includes conclusions and recommendations based on the survey.
Skills building 1: Completing a questionnaire
This part tells us how to design a questionnaire. Six rules are given to let you know the style of the language used in a questionnaire, so the questions and statements do not cause any confusion. You ought to know what a questionnaire is, and what the purpose of questionnaire is. Please go over the six points on page 12 so that you will know how to design a questionnaire. You are expected to know that questions or sentences should be accurate and succinct. Finish the exercise about the questionnaire about people's shopping habits. And give your reasons why you think these statements are not properly constructed.
Answers:
?1 ??3??????????2 ??1?? ????????3 ??6???????
?4?? 2?? ????????5 ??5?? ????????6 ??4??
Step 1: designing a questionnaire
1. Please work in pairs on the questionnaire for a survey of a book club on page 13. Read over Part A, the questionnaire, and identify the three inappropriate questions/statements in it, and correct them according to the rules on page 12.
2. Listen to the first part of the tape and check their corrections of the questionnaire.
Tapescript
Part 1
Boss:???? So this is the questionnaire you have prepared for this year's survey, right?
Employee: Yes. I was just wondering if you could take a look for me and tell me if I need to make some changes.
Boss: ????Tell me what you have done to improve your questionnaire?
Employee: All right. I read a web page about how to write a questionnaire, and I improved my questionnaire based on the rules I found there. They are really helpful.
Boss:???? What changes have you made then?
Employee: Originally I asked ‘How did you find out about Best Book Club and when did you join the club?’ under Question Two, but since I should only ask one piece of information at a time, now I have two questions here instead. They are Question Two--'How did you find out about Best Book Club?' and Question Three--'When did you join the club?'.
Boss:???? So you had seven questions and now you have eight.
Employee: That's right.
Boss:??? What aid you do?
Employee: I changed 'How many times have you visited bookshops?' to 'How many time have you visited bookshops in the last six months?' because I understand that a specific time reference has to be given. Otherwise there might be confusion.
Boss: ????That's Question Number Five, or the original Number Four, right?
Employee: Yes, and in Question Number Seven, or the original Number Six, I cut the instruction to only two words--'Please specify', because the original sentence was too long and difficult. I know I'm not supposed to use such difficult language in a questionnaire. Now it's much easier and clearer.
Boss:????? Obviously
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Answers
A.?Question 2 should be divided into two questions:
2. How did you find out about Best Book Club?
newspapers[?]??? magazines [?]?????? friends [?]???? Internet [?]?????? TV [?]
3. When did you join the club?
2000 [?]??????? 2001 [?]??????????? 2002 [?]????? ?2003 [?]
So, altogether there are now 8 questions in the questionnaire. The original Question 4 should be more accurate and changed like the following: 5?How many times have you visited bookshops in the last 6 months? The original Question 6 should be changed into Question 7. The instruction in the blank is too long and difficult and should be cut into only two words 'Please specify'.
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3 Listen to the second part of the tape and finish designing the questionnaire in Part A.
Tapescript
Part 2
Boss:????? Now, this year we're going to start a new mystery book club. So, can you add two more questions? Question Number Nine, are you interested in a mystery book club? Question Number Ten, how much would you spend on mystery books each month?
Employee: ?Let me take them down. Nine, are you interested in a mystery book club, question mark.
Boss:????Oh, don't forget to add ‘yes’ and ‘no’ with a box beside each of them, so that club members can choose their answer.
Employee: ?OK. And ten, how much would you spend on mystery books each month, question mark. Is that right?
Boss: ?????Right. Don't forget to provide answers under the question.
Employee: ?OK. The answers could be less than ten yuan, ten yuan to nineteen yuan, twenty yuan to twenty-nine yuan, and no less than thirty yuan.
Boss:?????Good.
Employee: ?Anything else that you want me to do?
Boss:?? ???Can you give me the new questionnaire tomorrow?
Employee: ?Sure.
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Answers:
B?? 9?Are you interested in a mystery book club? Yes [?]?? No [?]
10?How much would you spend on mystery books each month?
??? less than ￥10?[?]?????? ￥10—19?[?]
??? ￥20-29?[?]???????????? no less than ￥30?[?]
Skills building 2: greeting others and making introductions
Learn how to greet others in an appropriate manner first and then you will know how to introduce yourselves and say what you intend to do and why. Practise a dialogue in pairs at the end, using the skills you have learned in this part.
1. How do you greet each other or your teachers on the way to school in the morning?
Please go over Point 1 on page 14.
2. What do you say when you first meet someone? How do you introduce yourself to others?
Go over Point 2. You will conduct an interview after the introduction.
3. Work in pairs, one as a member from the school magazine, the other as the student whose article is to be included in the next issue of the school magazine. Talk about the writer's plan for the article. You may begin like this:
Student 1: Good morning/afternoon. My name is.. I'm a member of our school magazine. I'd like to ask you a few questions if you don't mind.
Student 2: Certainly not. What do you want to know?
You may talk about the following things, such as Justin Foster's disappearance, visits to some high schools in the USA or hobbies and interests of high school students, etc.
Possible example
Student 1:?? Good morning/afternoon.
Student 2:?? Good morning/afternoon.
Student 1:?? My name is ... I'm a member of our school magazine. I'd like to ask you a few questions if you don't mind
Student 2:?? Certainly not.
Student 1:?? I know you are going to write an article for the next issue of our school magazine. Could you please tell me what you're going to talk about?
Student 2:?? I will talk about what our students usually do after school.
Student 1: ??Oh, it must be very interesting. Can you tell me something more about your article?
Student 2:?? Yes. I designed a questionnaire for a survey about what the students in our school like in their spare time...
Step 2: conducting an interview
In this part, you will conduct an interview about Best Book Club in pairs, using the questionnaire you have revised on page 13. In this way you can practise the speaking skills you have learned in Skills building 2. You can gather statistics from a number of questionnaires after conducting some surveys.?????????????? ??????
1. Read Part A on page 14 to make sure you know what to do. Then work in pairs to role-play an interview between a club employee and a club member. At the same time, finish the questionnaire on page 13. You can begin like this:
Club employee: Hello.
Club member: ?Hello.
Club employee: My name is ... I'm a staff member in this club. I know you're a member of our club. Would you mind if I ask you some questions?
Club member: Of course not.
2. Work in pairs to go over Part B on page 15. This time, one of you will be the boss of the club, the other the employee of the club. The employee will tell the boss the club member's answers to the questionnaire. Use the questions in Part B to create a dialogue.
Skills building 3: analyzing statistics
You’ll learn here how to analyse statistics that are gathered from questionnaires, and how to draw conclusions and make recommendations through the statistics. Try to improve your abilities of analysing and solving problems in the activities.
1. Go over the two points on page 16. Make sure you know what can be obtained through analyzing the statistics from questionnaires. Through analysis, you can draw conclusions and make recommendations. Thus, you can discover what people are interested in, what they are doing or they want to do. Try to think of more conclusions and recommendations about the example sentence. Here’s some examples for conclusions: Many students in our class know how to use an English-Chinese dictionary. Many students like to use an English-Chinese dictionary to help them learn English. And some example for recommendations: It is a good idea to use an English-Chinese dictionary in studying English.
2. Read the pie chart about students' hobbies and interests and analyse the statistics. Draw at least three more conclusions and make another three recommendations.
Answers:
Conclusions:
2. The second most popular activity for students in the school is surfing the Internet.
3. Only a few students in the school like reading.
4. Most students in the school do not like dancing.
Recommendations:
2. The school should guide students in surfing the Internet.
3. The school should find ways to arouse students' interests in reading.
4. The school should take measures to make more students become interested in dancing.
Step 3: writing a report
Write a report about the possibility of starting a mystery book club after analysing the statistics. Read the three charts first to get the statistics. Then draw some conclusions and make recommendations. At last write a report to the boss about their findings.
1. Work in groups and discuss the statistics on page 17. Draw conclusions and make recommendations from them by making a list.
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Answers
Statistics: ??
1.?Mystery books members are interested in: 39%
2.?Number of people interested in a mystery club: 81%
3.?Monthly amount of money members willing to spend on mystery books:
Below￥10?23%??? ￥10--19?42%??? ￥20—29?30%??? no less than ￥30?5%
Conclusions: Many people are interested in a mystery club and about 77% of them would like to spend more than 10 yuan on mystery books per month.
Recommendations: A mystery book club can be started.
2. Write a report according to what you’ve discussed.
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Possible example
The Possibility of Starting a Mystery Book Club
Conclusions drawn from the statistics:
From the statistics, we can determine that about 39% of the members in our book club are interested in mysteries. About 81% of the people who answered the questions are interested in a mystery book club. About 77% of them are willing to spend more than 10 yuan on mystery books every month. Of these people 5% would spend no less than 30 yuan and 30% would like to spend 20-29 yuan. So I think more people than we expected are interested in mysteries. They are willing to read books about mysteries.
Recommendations based on the conclusions:
We can start a mystery book club and many people will join it.
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