第十一单元 The Media 教学设计
Lesson 3 The Advertising Game
教材分析
本课是第11单元的第3课。本课的语篇是一篇关于广告的文章The Advertising Game。学生将在本课了解西方广告的构思、设计、影响及作用，并讨论广告对人们日常生活的影响。学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。
本课的语法是动名词Gerunds。学生对这一语法现象比较模糊，虽然经常在文章中见到，但对于动名词的用法不太熟悉。要帮助学生能够在文章中辨别出动名词并且知道如何使用。
本课计划按两课时完成：第一课时重点是阅读文章（The Advertising Game）：1. 学生通过录像和广告语的图片了解广告的特点；2. 使用略读和细读等阅读策略，从文章中提取信息，处理信息；3. 利用文章中信息和掌握的知识谈论广告对人们日常生活的影响。第二课时讲解语法Gerunds，在文章语找出动名词，并在语境中恰当地使用。
教学内容
话题： The Advertising Game （广告游戏）
词汇：
重点词汇： likely, general, suitable, visual, fascinating, advertise, link, apply, aim, combine, attract, educate,
相关词汇： contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade
短语：hold the attention of the public, make contributions to, participate in, protect the environment,
语法：Gerunds （动名词）
第一课时
First Period
教学目标
在本课学习结束时，学生能够：
1. 通过阅读，对广告的特点、设计、创意等有一些了解；
2. 通过略读理解文章大意，概括段意；
3. 提取、整理关于广告的相关信息；
4. 谈论广告对人们日常生活的影响。
教学过程
注： IP=Interactive Pattern; T=Teacher; Ss=Students; CW=Class Work; IW=Individual Work; PW= Pair Work; GW=Group Work
步骤
Steps
教学活动
Activities
设计意图
Intentions
互动模式和时间
IP & Time
Warm-up
Lead-in
Step 1
T plays a section of video and has Ss guess, “what product is the advertisement for?”
(PPT 3)
通过一段广告的录像，引起学生的兴趣，同时引出话题。
CW
2’
Step 2
T demonstrates some advertising slogans and lets Ss give Chinese for them.
(PPT 4-11)
通过图片和广告语，帮助学生感知广告世界，体会广告语的含义，为阅读课文做准备。
CW
2’
Pre-reading
Step 3
T encourages Ss to speak out the advertisements they have seen and where they have seen them.
(PPT 12)
T explains the words, “advertise, advertisement, advertising, advertiser” by showing a paragraph.
(PPT 13)
帮助学生熟悉话题。
帮助学生理解对应汉语“广告”的不同英文词语的含义。
CW
3’
Step 4
T asks Ss to predict the general idea of the text.
渗透预测的阅读策略。
IW
1’
While-reading
Step 5
First reading: Ss read the text quickly and choose the best one from the given general ideas. (PPT 14)
核对预测信息，了解文章大意。
IW – CW
3’
Step 6
Second reading: Ss read the text again and give a heading for each paragraph.
T gives the main idea of each paragraph in a random order and has Ss re-arrange them.
(PPT 15)
培养学生概括段落的能力。
IW – CW
5’
Step 7
Third reading: Ss read the whole text carefully to answer the questions in Ex. 3 on page 26.
Ss work in pairs and check the information they get from the text. Then T gets the feedback from the whole class.
(PPT 16-20)
培养学生获取信息和处理信息的能力。
IW – PW – CW
10’
Step 8
T shows some pictures of ads and asks Ss to read the paragraphs one by one.
Ss choose the right picture which can tell the meaning of the paragraph and chiefly talk about each paragraph with the key words. (PPT 21-23)
锻炼学生归纳、概括全文的能力。
IW – PW -- CW
5’
Step 9
Ss listen to the recording of the whole text.
有声输入，加强学生对课文的整体感知。
IW
2’
Post-reading
Step 10
Ss work in groups and talk about how the advertisement affects our daily life, e.g. “Have you ever bought anything because you liked the idea promoted in the advertisement?”
Ss may tell stories of their own to support their opinions.
(PPT 24)
帮助学生内化阅读材料所提供的信息，并结合自己的生活体验和知识，锻炼口头表达能力。
GW
7’
Step 11
One student in each group, as a representative, gives the result of the group discussion.
鼓励学生大胆发言，培养学生总结概括、组织语言的能力。
CW
5’
Homework
Each of Ss chooses one advertisement from newspapers, magazines or on TV and describes it.
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