幻灯片 1Unit 1 Advertising
Section І Welcome to the unit & Reading – Pre-reading
Step 1
Step 2
Step 3
Step 4
Step 5
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幻灯片 41．What kind of advertisement is easier to remember?
2．Why do many people buy a product made by a famous company?
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幻灯片 6 Every day, it is easy to see advertisements all around us.Look around.How many different advertisements can you see?
Often products show the name of the company that makes them.This is a popular form of advertising.The special picture or symbol, i．e.logo, appears on many different products.When you see a logo, it is hard to forget that product or company.
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幻灯片 7 Many people buy a product because it is made by a certain company.In fact, some people only buy a product of a famous company.They think it proves that they are fashionable and have a good taste.
It is common to find advertisements on TV or radio.Most advertisements are very short for people to remember.Nike, for example, has a simple slogan used all around the world：“Just do it.”Advertisements often use funny situations as well.It is easy to remember an entertaining ad.
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幻灯片 8 All advertisements are designed to make people buy a product.An advertisement for a soft drink, for example, might show a group of trendy young people who are having fun.The young people are all drinking the soft drink.Advertisers are saying to you，“Why don't you buy it and be like these people？You can be young, modern and trendy, too.”
You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular product?
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幻灯片 10Ⅰ.Enjoy some beautiful ads and then answer questions.
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幻灯片 111．Where can you find these ads?
On billboards, on the Internet, in newspapers/ magazines, on TV, in leaflets, or in buses etc.
2．Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
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幻灯片 12Ⅱ.Can you think of a good slogan for each ad?
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幻灯片 13答案：1.Protect water, protect ourselves. 2.Never delete green, keep it forever！ 3.Enjoy your music, enjoy your Sony！ 4.Taiwan, China!
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幻灯片 15Scan the text and choose the best answers.
1．The second paragraph tells us the following
EXCEPT ________.
A．the definition of advertisements
B．the places to find advertisements
C．the functions of advertisements
D．the shortcomings of advertisements
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幻灯片 162．After reading the ad in the grocery, people buy
the food there probably because ________.
A．it's easy for them to think of the food there as
the freshest
B．they are proud of their cooking
C．the ad tells them the grocery has the freshest
food
D．they feel good about the ad
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幻灯片 173．PSAs are meant to encourage people
________.
A．to buy a product
B．to offer a service
C．to believe in an idea
D．to educate others
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幻灯片 184．The best translation for “Yes to life, no to drugs”
could be ________.
A．对生命说“Yes” 对毒品说“No”
B．肯定生命 否定毒品
C．生命是对的 毒品是错的
D．珍爱生命 远离毒品
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幻灯片 195．The author wrote this article in order to ________.
A．tell us how to design advertisements
B．help us get a comprehensive understanding of
advertisements
C．ask us not to believe advertisements
D．show us the importance of advertisements
答案：1.D 2.A 3.C 4.D 5.B
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幻灯片 21Ⅰ.Read the text and decide whether the following
statements are true(T) or false(F)．
1．Advertisements are always meant to promote a
product or service. ( )
2．An ad warning people against smoking is an example
of a commercial advertisement. ( )
F
F
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幻灯片 223．PSAs and commercial advertisements use some of the
same methods. ( )
4．Laws are being made to protect people from being
cheated by commercial advertisements. ( )
5．When the toothpaste ad declares “BrightTeeth fights
bad breath！”， it doesn't mean the toothpaste cures
bad breath. ( )
T
F
T
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幻灯片 23Ⅱ.Read the text again and fill in the form
Title：1.
Advertisements
encourage/persuade
Types
/kinds
advertise
innocent
tricks
free
serve
advice
intelligence
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幻灯片 25Fill in the blanks according to the text.
There are two main types of advertisements—
1. advertisements and 2. service advertisements. The former is one which someone has 3. for to advertise a product or service. Although we have laws to 4. us from ads that cheat people, we still must be 5.
of the skillful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not 6. for this kind of trick！
commercial
public
paid
protect
aware
fall
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幻灯片 26The latter is one that they are placed for free and meant to 7. people to believe in an idea which affects public welfare. PSAs deal with large social problems and are made to 8. the public. They also teach us how to live better lives. Although not all ads play 9. on us, we must all use our 10. and not be a slave to them.
educate
serve
tricks
intelligence
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幻灯片 28In your opinion, what makes a good advertisement?
A good brand name, a slogan easy to remember, imagination and creativity, truthful facts, humour and vivid pictures.
参考答案：
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